DEVELOP YOUR BUSINESS MIND
One day I went to Bulawayo to top up my peanut butter consignment for resale. I normally order from Harare but had heard there were also suppliers in Bulawayo. I went to one of the manufacturers and was met with this lady whom I assumed was the sales lady. In our conversation, we debated about their prices and other things. Then I pointed that they had to move with time and have Point of Sale Machines for convenience. Then she said she only deals with cash and also she was very much covered because she dealt with vendors who always have cash to buy after their sales every day. I was shocked by her adamant position. I imagined how many customers they lose by insisting on cash and relying only on vendors. I told her that I am not a vendor but a business person who actually buy in bulk. After I saw her insistence on the vendor issue I then touched another issue of spreading their market. Then I asked if they supply my area Hwange. She said, ‘No we don’t have Hwange on our list but Victoria Falls, yes’ It shocked me that she didn’t make any effort make me as a market point of contact considering that Hwange is just 100 from Victoria. In fact they pass through Hwange before Victoria Falls for their supplies.
From this I learnt why most businesses fail;
1. The need to maintain the status quo and traditional way of doing things.
2. Limited mentality and limited way of see things, as in we supply vendors only.
3. Lack of business growth and expansion plans.
4. Poor customer service, courtesy, care and communication.
5. Wrong people for our front office.
6. Closing our ears to suggestions by customers.
7. Lack of creativity.
8. Lack of competitive advantage
9. Lack of technological acumen. Business should harness the technology to their advantage.
10. Lack of flexibility
Today in your business develop your business mentality. The way you see your business is the way it will grow. See you at the profits arena.
About the author
John Museredzo is | an author | motivational speaker | pastor | life coach | business consultant | blogger. He is an author of 6 books to date including The Dream In The Wilderness; Youth, Relationships and Marriage, In Pursuit of The Calling and Success Within Reach. He also does articles and seminars online and in colleges, universities and development organizations.
· Cell: +263775127589, +263712154277
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