ONLINE CHURCHES POSTERS

*ONLINE CHURCH COMMUNICATION 101*

POSTER INTERNATIONALISATION MAKEUP

With online churches surges, those holding the virtual must have a deliberate understanding that they are no longer confined in their local set up. Going online is going global and influencing globally.

Posters are a means of communication and heralding your services outside the confines of your locality. You are actually inviting people all over the whole world with the poster. Therefore these posters must not leave doubt and more questions to the one seeing them in terms of information seeking. Below are key information dynamics which can help in poster communication:
✅Quality: The poster quality must be top notch. Remember this is all about branding communications. It must not be congested such that you can't follow what the poster is communicating. It is not necessary to put 'every' leader on the poster like Host Pastor, Host Secretary, Host Chairman, Forerunner etc.
✅Church name: It maybe necessary to write in full the name of your assembly. It is not in good shape to write WICC, because you may know what WICC is but what about us. Any abbreviation can be interpreted differently.
✅Country Name: Because the poster is inviting people for online churches worldwide it is prudent if possible to hint the country where there services are being held or where this church is found esp on address.
✅Speaker: The speaker's title must be respected esp on the picture being used, be it Dr, Prophet, Apostle etc. It is also key to put the country of origin of that person for example Pastor John - Zimbabwe. This is because the church has grown big and this information can assist someone esp those who may want to follow their 'own'.
✅Pictures: Please communicate with the speaker and request usage of preferred pictures. Don't just pluck pictures from social media and put the picture on the poster. Some pictures were good at that time but no longer relevant. The picture must be as clear as possible esp for those who may want identify with the speaker.
✅Contacts: When putting telephone or cellphone contacts of speaker, host or contact persons it is wise to put the country code. Someone may want to communicate with you or speaker and it must not be that difficult. If possible two contacts are good for choice. Those who do or design posters, it is not necessary to put your contact there because it distorts the communication on the poster.
✅Online platforms: The platforms being used for the online service must be clear. Is it zoom, Facebook, WhatsApp etc? Don't just write online service without indicating which platforms. If zoom give details of ID or password, if Facebook highlight if it is through the page or group or personal profile.
✅Time: Time for beaming the service must be in consciousness of different time zones. Saying 7pm may not mean something in Zimbabwe but may mean something in Malaysia. So if possible, you can add standard time configurations at the end like 7pm Central African Time (CAT) or British Summer Time (BST). This gives guidance to your viewers.
✅Circulation: If possible it is courtesy to show your speaker first  speaker than the speaker seeing the poster in the public domain or through someone.

John Museredzo is a blogger l pastor l online preacher l author
+263712154277
www.johnmuseredzo.blogspot.com